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Learn how to create attention grabbing web content that will keep surfers coming back for more. Creating appealing web pages takes more than just flashy graphics and animations - they need to be carefully crafted and filled with winning content. Fully revised and updated, "Writing for the Web" is a complete guide for anyone wanting to write persuasive and interesting web content that will draw surfers in, and get them interested so they keep coming back. It also teaches readers how to adapt content from print media, avoid common errors, edit material for an international audience, develop content for corporate websites, and explore the rapidly increasing world of online freelance writing. This edition also includes detailed info on blogs and other personal sites, as well as a free CD filled with reference sites worth visiting and writing exercises.
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