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Twitter For Business
Twitter Marketing Guide
Get Twitter Followers Who Buy From You
Twitter Marketing In Combination With Your Social Media Strategy For Business
Use The Power of Twitter To Attract Customers
Maybe you just don't know how to get started on Twitter, or what to do once you have. I've put this book together to give you some actionable, powerful tips to make the most out of marketing and selling on Twitter. I'm going to show you how to build a great profile, connect with your customers, participate in the community, find opportunities to branch out, and network effectively.
In the first chapter, “Build Your Profile”, I'll be teaching you about what it takes to make a proper Twitter profile, and giving you some examples that I consider to be very well done. Every facet of building a profile from choosing your avatar to setting backgrounds and colors will be covered here, as well as techniques to make a proper introduction.
In Chapter 2, “Link Up!”, you'll learn about connecting various services, maximizing your exposure. Methods for (sanely) working around the 140 character limit will be discussed, along with tips to leverage pre-existing connections. I'll also give you some quick and easy tips about tweet construction to lead customers to your product pages, and introduce the concept of “retweeting”-- something that seems simple, but can be an extraordinarily powerful tool.
Chapter 3, “Find Your Peers”, might be the most important chapter in this book for a business owner just starting out. Inside, I lay out the concrete, proven process to finding and keeping connections with both your fellow business owners and your customers. I'll be covering the unique ways that Twitter enables businesses to interact with their customers, as well as cross-company promotion opportunities.
The fourth chapter is just as important in my opinion, though. “Meaningful Interaction” is about exactly what it seems to be-- interacting with Twitter users in a relevant, reasonable, and exciting way. I'll go more in-depth about the various functions of the platform, including the retweet, @, and direct message. I'll also be talking about the importance of tone on Twitter, and how to avoid nasty pitfalls that could damage your brand and thereby your chances at success.
The points contained in Chapter 5, “Market Effectively”, are a little more broad than those in other chapters (with one exception). I'll be talking a little more generally about what makes a good marketing strategy, and how those lessons can be applied on Twitter specifically. The one Twitter-exclusive point deals with promoting your tweets, but many platforms have an equivalent function.
In this book you’ll learn:
- Everything you need to know about creating a powerful profile
- Important things to remember when creating your Twitter handle
- What type of photo and background to use for your profile
- Why proper introduction helps you get followers quickly
- Cross promotion between various social media platforms
- Correctly using built-in link shortener to promote your products or services
- Why a blogpost account can help you Twitter account
- Leveraging your existing contacts and power of retweets
- How to find your target customers
- A solid under utilized way to find new potential customers
- How karma works on Twitter
- And much much more
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