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The Art Of Persuasive Communication. New For 2013.
Welcome to this book, for business owners of professional service firms, where we look at the art of persuasive communication.
Many neglect it but persuasive communication in business is critical. Developing good business writing and communication skills is the holy grail when it comes to persuasive communications in the modern era. Your online content, its quality, its focus, its value, the way its presented and the way in which it is appreciated by those it is aimed at, really does matter.
Persuasive business writing really matters. How well you write and how well you communicate really does have a powerful impact on how you are perceived. Neglect persuasive business communication at your peril.
You know it, the Internet is huge, there are over 700 million websites; but who knows?. WordPress tell us that, as of February 2013, there are almost 62 million WordPress blogs.; then on top of this, goodness knows how much information exists across the social media. It is in this context that your persuasive business writing must compete.
With so much information out there people skim to find the content they require; they completely ignore pages that are difficult to read, where it’s not immediately clear what the content is all about, or which don't provide them with exactly what they want, at that moment. So be assured good communication skills do matter.
What is clear, for anyone who wants their content to be found on the internet, in whatever format it may be produced, is that ‘matters of detail do matter’
In this book we look at persuasive communications from the online perspective. We consider the difference between, and essence of, content writing and copy writing, and what this means to you, a business owner wanting to get your message out to those you’d like to be serving; there is a difference and this difference does matter.
We look at your use of content on your website, on your blog, on your social media sites and in your emails. We consider your use of content in the search engine optimisation context. We look at a myriad of detailed areas from headlines and titles, to long tailed keyword phrases, to what to focus on, to calls to action; to gaining social proof and much more; all of which lie at the heart of persuasive business communication.
Hone your effective communication skills, get the basics right and you are on your way, trip up here and its hard to make progress. There are some very simple basics in regards to building effective communication skills; and it is these we focus on.
Yes it is about ensuring that what you write is well written; that it is in the language of the intended reader, that it's easy to read, free of typos and without grammatical errors, but it is about much more; Persuasive communication is an art that can be learn't and moulded. Join me in the book to find out how.
About the author
Stephen Kember. Born in Leicester. Went to University in Cardiff. Was an Marketing Consultant for 25 years, spending 4 years with Price Waterhouse. It is writing that he now loves because it’s here he feels he can make the biggest difference, building on the practical experience he has gained, over 25 years, helping firms build trusted authority in their chosen niches.
Other Books By Stephen Kember.
1.How to attain trusted authority status
2.Internet Video Marketing: An Online Video Guide
3.The art of persuasive communication
4.Effective Public Relations
5.Free Referrals Using A Referral System
6.Decision making for business.
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