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Almost every copywriting book you’ve ever read completely missed the point.
What would it do to your business if you could write winning headlines every time - for your sales letters, your emails, your advertising or your website?
Do you think your sales and profits might go up?
Perhaps you’re the CEO of a major corporation, or an Internet Marketer setting out on your first campaign. Either way you need to know what works and what doesn’t.
As a CEO you may not actually write the headlines, but you need to understand what your employees or your advertising agency are up to. Are they giving you value? Are they boosting sales? Or just trying to win creative awards for themselves?
As an Internet Marketer, new or old, your business will rise or fall on the effectiveness of your headlines. Remember that however good your sales letter, no-one will read it if your headline hasn’t attracted them.
Just think about it for a moment - if you can’t write a great headline you could be leaving millions on the table, just waiting for your savvy competitors to come along and swipe it from under your nose.
But get it right and your sales will soar.
How many copywriting books have you read where the author explained how to write stunning sales copy and then added, almost as an afterthought, ‘oh, by the way, you’ll need a great headline’. No hints and tips, no expert guidance, no master class lessons on how to write these great headlines. Not much use at all.
The best advice they can manage is ‘put your product’s number one benefit in the headline’. They nearly all say it, but what does it mean?
In sales copy the headline is reckoned to have at least 90% of the impact, while the body copy pulls just 10% - even if it’s many pages long.
So you would expect 90% of the space in the experts’ books to be allocated to writing headlines, wouldn’t you? If the headline carries 90% of the impact then surely it should occupy 90% of the lesson.
Well forget it. In the world’s best copywriting books less than 10% of the space is given over to teaching you how to write a great headline. And that’s where these books completely miss the point.
Let me warn you - if your headline doesn’t work, then 90% of people will never read your body copy … however good it is.
Write winning headlines with the Headline Hero
So I’ll repeat the question … What would it do to your sales if you could write winning headlines every time? Do you think your sales might go up?
Most books talk about getting the reader intrigued. They tell you about capturing attention and the importance of AIDA; about feeding your reader’s curiosity. But they leave out the most important thing – how to get your reader to start reading your sales copy in the first place.
After all, if they don’t read your sales letter there’s no chance they will buy your product.
This book shows you, in clear step-by-step detail, how you will harness the power of headlines to force your sales through the roof. Whether you’re an internet marketer writing web content and sales letters, or an aspiring copywriter looking to get some expert tuition, this book is for you.
•Discover the one single thing your reader is interested in
•Learn why almost every copywriting book you’ve ever read (even the best ones) completely missed the point
•Why as much as 90% of all advertising spend is money wasted
•How long should your headline be?
•Why you should engage your reader in a conversation
•Jenny and Penny from Exeter – and why they’re so important
•Why £927,457 is far more money than a million pounds
•Magic words that mean far more than any dictionary will tell you
•You already know about features and benefits, but what are super-benefits and why are they so important?
•‘It isn’t a motorcycle, it’s a Harley’. What that teaches us and how we can use it to our benefit.
To drive your sales through the roof you need great headlines.
Let the Headline Hero show you how.
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