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Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.* An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms* Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland* A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.“When he took the job, Bill Roedy made an immediate and profound executive decision: He would take MTV and its core proposition that pop music was the universal lingua franca of youth, internationalize it and create a powerful vehicle for change, understanding and good--whilst also building a great business in the process. MTV has changed since then, so has the world, and Bill is one of those people responsible for that change. He is a remarkable man!”--Sir Bob Geldof
“It has been said many times that with great power comes great responsibility. Bill Roedy lived by that rule all 23 of his years at MTV Networks. He helped to build a global entertainment superpower, but along the way Bill educated the MTV generation and made them realize they had the power to change the world.”--Jon Bon Jovi
“Bill Roedy has been a tireless fighter in the battle against HIV/AIDs. As he relates in this book, and his life’s story reflects, one can make a profound difference in the greater community by bringing together their individual abilities and corporate resources. When this happens, the community, the corporation, and the individual all win.”--Kenneth Cole
“My friend Bill Roedy is a statesman, and adventurer, a wise man, a humanitarian and much more all rolled into one. His personal life and career has been exciting, productive, and beneficial to mankind. He continues to lead an incredible life and has always been a remarkable story teller. Fasten your seatbelt and read on, you’re in for a great experience.”--Seymour Stein, Co founder/Chairman Sire Records, Inducted Rock & Roll Hall of Fame 2005
“Few things are more difficult than building a new business. From helping to sell HBO to mom and pop cable systems in the 1970’s and 80’s to establishing the MTV brand around the world, Bill Roedy has more experience in that art than anyone I know. Those people intending to do business internationally can learn a great deal by reading this book.”--Frank Biondi, Former President and CEO, Viacom
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